Sell Your Gold & Luxury Watches for Cash in Los Angeles

45+ years in business. In-house gold refinery, no middleman. Walk in, get appraised, walk out with cash. Serving the South Bay and all of LA County.

We Buy Gold, Silver & Luxury Watches

Licensed gold refinery. In-house processing, no middleman. We pay more than pawn shops and competitors across the South Bay.

Sell Gold & Silver

Any karat (10K-24K), any condition. Jewelry, coins, bars, scrap, dental gold, and sterling silver.

Sell Your Gold
Most Popular

Sell Gold & Silver

Any karat (10K-24K), any condition. Jewelry, coins, bars, scrap, dental gold, and sterling silver.

Sell Your Gold

Sell Rolex Watches

All collections and models. With or without box and papers.

Sell Your Watch

Sell Luxury Jewelry

Gold chains, rings, bracelets, earrings, pendants, estate pieces, and scrap gold. Any condition.

Sell Your Jewelry

Sell Gold for Cash in Three Easy Steps

1

Call, Text, or Walk In

Call (310) 363-7808, text (310) 363-2697, or visit our Lawndale showroom. No appointment needed.

2

Free Expert Appraisal

Our expert appraisers test and evaluate your items on the spot using real-time market prices. Zero pressure.

3

Get Paid Immediately

Accept our offer and walk out with cash or a check. The entire process takes as little as 15 minutes.

Los Angeles' Most Trusted Gold Buyer

5.0
400+ Google Reviews

"Best place to sell gold in Los Angeles. I went to three other buyers in the South Bay. South Bay Coin offered significantly more."

Diane S. · Torrance, CA

"Very honest and trustworthy. Sold my gold jewelry and a Rolex here. Got paid cash on the spot, way more than I expected."

Erik H. · Redondo Beach, CA

"Incredible interaction from start to end! Bob was super accommodating and made the whole process very easy. Honest and trustworthy."

Jason W. · El Segundo, CA
Read All Reviews on Google

"Best place to sell gold in Los Angeles. I went to three other buyers in the South Bay. South Bay Coin offered significantly more."

Diane S. · Torrance, CA

"Very honest and trustworthy. Sold my gold jewelry and a Rolex here. Got paid cash on the spot, way more than I expected."

Erik H. · Redondo Beach, CA

"We called 10 different places and South Bay Coin paid the most. Very helpful and friendly. Definitely 5 stars."

G.D. · Hawthorne, CA

"Got the best price for our gold jewelry, very helpful and friendly. Highly recommend this place, definitely 5 stars."

David T. · Hawthorne, CA

"They offered THE BEST price for my gold jewelry. If you have gold to sell, this is the best place for you."

Samrawit G. · Los Angeles, CA

"Incredible interaction from start to end! Bob was super accommodating and made the whole process very easy. Honest and trustworthy."

Jason W. · El Segundo, CA

Ready to Sell? Visit Us Today.

Call or text to reach us. Walk-ins always welcome at our Lawndale showroom.

Storefront photo

45+
Years in Business

Los Angeles' Most Trusted Gold Buyer

Founded in 1980, South Bay Coin is a family-owned precious metals dealer at 16916 Hawthorne Blvd in Lawndale, California. We buy gold, silver, and luxury watches for same-day cash. We also sell gold and silver coins nationwide.

  • Licensed, bonded, and insured California gold dealer
  • Expert gemologists and numismatists on staff
  • In-house gold refining, no middleman
  • Members of GIA, IWJG, JBT, and NAWCC
Learn Our Story

Our Lawndale Showroom

Map showing South Bay Coin location in Lawndale, CA Open in Google Maps

South Bay Coin

Address 16916 Hawthorne Blvd, Lawndale, CA 90260
Get Directions
Text a Photo (310) 363-2697
Hours Mon-Fri: 10 AM - 5 PM
Sat: 10 AM - 3 PM
Sun: Closed
Areas We Serve Torrance, Redondo Beach, Manhattan Beach, Hermosa Beach, Hawthorne, El Segundo, Inglewood, Gardena, Carson, Palos Verdes, Long Beach, Compton, Lomita, Rolling Hills, and all of Los Angeles County.

Common Questions About Selling Gold

Your payout depends on karat (10K-24K), weight, and today's market price. Because we refine in-house, we pay more than pawn shops and jewelry stores. We test and weigh everything in front of you.

No. Walk into our Lawndale showroom at 16916 Hawthorne Blvd (Mon-Fri 10 AM - 5 PM, Sat 10 AM - 2 PM). You can also call (310) 363-7808 or text (310) 363-2697 before your visit.

Pawn shops resell your gold to a refiner, taking a bigger cut. We are the refinery, so we pay you directly at higher rates. We've maintained a 5-star Google rating with over 400 reviews since 1980.

Our showroom is in Lawndale, CA. We serve Torrance, Redondo Beach, Manhattan Beach, Hermosa Beach, Hawthorne, El Segundo, Inglewood, Gardena, Palos Verdes, Long Beach, and all of LA County.

Our expert appraisers use electronic gold testers and calibrated precision scales. All testing and weighing is done in front of you so you can see exactly how we arrive at our offer.

Yes. We buy gold in any condition, including broken chains, single earrings, bent rings, dental gold, and scrap gold. The gold content determines the value, not the condition.

24K gold is the purest (99.9% gold) and worth the most per gram. 18K is 75% gold, 14K is 58.3%, and 10K is 41.7%. We buy all karats and pay based on actual gold content and current market price.

Gold-plated items contain a very thin layer of gold over a base metal and are generally not worth selling for gold value. We focus on solid gold jewelry, coins, and bars. If you're unsure, bring your items in for a free evaluation.

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