I was looking to sell my Rolex Submariner since I hardly use it, due to the fact that I don't want to worry about it when I wear it & also pay for the insurance premium. Started looking online to see what they're selling for & who's a reputable company. Found a few companies back East but I wasn't comfortable sending it via shipping. Then I found South Bay coin located in Lawndale about 25 minutes from my home & spoke to Luis via text. He was easy to talk to & made me feel comfortable. So I decided to visit their establishment. Luis said to ask for Bob. Once there, I met Bob & he introduced himself as the owner. He told me how long he's been in business & that they pay the highest fair market value for my Rolex depending on the condition. So he inspected my watch for about 10 minutes meticulously looking at my Rolex. After a detailed inspection, he made me a cash offer. I was pleasantly pleased with his cash offer. Bob is a really Great & Honest gentleman who knows the business after 20+ years. He's easy to talk to & very friendly. I felt comfortable the whole time since I've never sold anything of value like this before. If you guys are looking to get the best price for your jewelry, watch, or precious metal, then this is the place to go. You'll get an honest & fair offer. I won't hesitate to do business with Bob & South Bay Coin again in the near future. He gets my 5 Stars.